Meet Blaire Borthayre…
Blaire Borthayre is a Mexican American speaker, trainer and consultant in the field of Hispanic marketing. She is the author of four industry specific Hispanic marketing books. As a child living with her grandmother who did not speak English, Blaire quickly learned how to build bridges between two cultures at an early age...
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Blaire Borthayre In the News
Upcoming Live Webinars
- Hispanic Marketing for Attorneys
- Hispanic Marketing for Banks
- Hispanic Marketing for Chiropractors
- Hispanic Marketing for Dentists
- Hispanic Marketing for Insurance Agents
- Hispanic Marketing for Optometrists
- Hispanic Marketing for Orthopedics
- Hispanic Marketing for Physicians
- Hispanic Marketing for Real Estate Agents
- Recruiting Bilingual Spanish Speakers
- Spanish Media: Smart Buying, Free Publicity
- Tax Preparation for Hispanics: Year Round Business
Testimonials
"Blaire's knowledge, enthusiasm and influential style has placed her on a pedestal in the eyes of our company. She provided us with invaluable Hispanic Marketing information that has enabled us to expand our Hispanic client base and gain insight into a whole new sector of our business"
-Margie West, Senior Director of Marketing Jackson Hewitt Tax Service
-Margie West, Senior Director of Marketing Jackson Hewitt Tax Service
"I can’t say enough good things about Blaire Borthayre’s services. We learned a great deal of cultural information that has resulted in a larger Hispanic client base and it has changed the way we do business."
-Alex Snotherly, Nationwide Insurance
-Alex Snotherly, Nationwide Insurance
"We highly recommend Blaire and her services. She clearly understands the Hispanic communities and how to properly reach them. We used other consultants in the past with no luck or real success. Blaire's services are the way to go."
-Lisa Ferguson, Advertising Director, Check Smart
-Lisa Ferguson, Advertising Director, Check Smart
"Blaire Borthayre is passionate about Hispanic marketing and I can tell you that her approach gets results! Our bottom line has been dramatically affected by Blaire’s guidance and we continue to implement her recommendations with great success."
-Danny Hewitt, Director of Guerilla Marketing, Liberty Tax Service
-Danny Hewitt, Director of Guerilla Marketing, Liberty Tax Service
"Blaire is an impressive instructor and speaker and has been invaluable to us over and over again with her knowledge of Hispanic culture and language.
-Chad Rasette, CEO, Atlantic Staffing
-Chad Rasette, CEO, Atlantic Staffing
"Blaire’s knowledge, enthusiasm and influential style has placed her upon a pedestal in the eyes of our company. She provided us with invaluable Hispanic Marketing information that has enabled us to expand our Hispanic client base and gain insight into a whole new sector of our business"
-Margie West, Senior Director of Marketing, Jackson Hewitt
-Margie West, Senior Director of Marketing, Jackson Hewitt
"We have used Blaire's services reguarly over the past several years. She has taught us so much about recruiting, culture and language. I can highly recommend her without reservation!"
-Bonnie Mcdonald, Director Of Human Resources, Fowler Contracting
-Bonnie Mcdonald, Director Of Human Resources, Fowler Contracting
"Blaire’s viewpoint and insight has helped me grasp the challenges of serving the Hispanic taxpayer. Her training is priceless in understanding and implementing a successful program for attracting and growing this facet of tax preparation"
-Dan Thomas, president NC NATP
-Dan Thomas, president NC NATP
"I highly recommend Blaire as a speaker and trainer. She helped us take the first step in feeling comfortable connecting with the Spanish speaking community"
-Richard Loeser, Representative of Department of Aging
-Richard Loeser, Representative of Department of Aging