Hispanic Marketing Webinars
A webinar is an online computer based seminar. Participation in a live webinar requires a computer with internet access and telephone. To view a recorded webinar, you need only a computer with speakers.
Frequently Asked Questions About Our Webinars Click HERE
►The A..B..Si's of Hispanic Marketing
►Recruiting Bilingual Spanish Speakers
►Spanish Media: Smart Buying, Free Publicity
►Hispanic Marketing for Attorneys
►Hispanic Marketing for Chiropractors
►Hispanic Marketing for Dentists
►Hispanic Marketing for Insurance Agents
►Hispanic Marketing for Optometrists
►Hispanic Marketing for Orthopedics
►Hispanic Marketing for Physicians
►Hispanic Marketing for Real Estate Agents
►Tax Preparation for Hispanics: Year Round Business
►Tax Preparation & Immigration Reform: Get Ready for the Surge
The A..B..Si's of Hispanic Marketing
Date: March 31st, 2010
Time: 12PM Eastern Standard, 9AM Pacific
Duration: 90mins
Live Webinar: $99
Live Webinar & Recording: $129
Recording (on demand audio video play back) $129
Are you interested in tapping into the lucrative Hispanic market but unsure where to begin? Have you tried previously with little no success? Are you serving Hispanics but want to increase your market share? Then this is the course for you. Learn which strategies are most effective and how to avoid the missteps that many companies make when starting out. This market remains untapped due to myths, stereotypes and assumptions about what works. Your instructor has a proven track record in the real world of Hispanic marketing. Walk away with a step by step plan of action to start reaching this niche market without breaking the bank. Blaire Borthayre presents a lively and stimulating webinar with no monotonous reading of Power Point slides. We don't do boring! Our students laugh and learn at the same time. And absolutely NO sales pitch of any kind... ever.
►Throw out the graphs: How to Find & Tap the Market in Your Area
►Win Big No Matter Where You Are: From North Carolina to California
►Hispanics are all not alike: Different Segments=Different Strategies
►It’s Not about the Money: Surprising Hispanic Buying Motivators
►Culture: What You Don’t Know could be Your Biggest Downfall
►Save Time & Money: What works and What Almost Always Fails
►TV, Radio, Newspaper, Internet: Choose the Best bang for your buck
►Lessons from Companies with Success Stories
►Selling in Spanish: Understanding & Overcoming the Barriers
►Resources: How to find what you need for free or dirt cheap
Instructor: Blaire Borthayre Click HERE for bio
Who Should Atttend
This webinar is suited for the small business owner, manager, or employee who needs a basic overview and understanding of how to reach and serve the lucrative Hispanic market segment. With sixty minutes of instruction and a thirty minute question and answer, you will be able to ask industry specific questions pertaining to your business.
Click HERE for Feedback from Past Participants
Click HERE for Frequently Asked Questions about our Webinars
Recruiting Bilingual Spanish Speakers
Date: April 1, 2010
Time: 12PM Eastern Standard, 9AM Pacific
Duration: 90mins
Live Webinar: $99
Live Webinar & Recording: $129
Recording (on demand audio video play back) $129
.jpg)
Workshop Description
To attract and serve the immigrant Hispanic sector, businesses must employ Spanish speakers. Recruiting and hiring bilinguals can be challenging. Advertising often results in a dismal response or slew of unqualified applicants. Many companies end up hiring people who speak the language but don’t have the cultural competency to really connect with customers. This common mistake will keep you from truly tapping into the market potential. So how can you find the right candidates without wasting time and money? How do you screen those applicants for cultural and language skills? This webinar will teach you how to increase your bottom line by recruiting and hiring bilinguals the right way. No boring lectures and no sales pitches ever!
►Narrow Your Search: The Five Types of Bilingual Candidates
►Tapping the Sweet Spot: Low Cost Targeted Recruitment
►Free Language Screening Resources
►The Secrets Behind McDonalds Bilingual Work Force
►Networking: Where to Go and Who to Meet
►Cultural Competency: How to Find the Right Fit
►How the U.S Military Wins Big at Hispanic Recruitment
►Overcoming the Barriers: Common Pitfalls & Solutions
►Avoiding Liability: Race, Ethnic & Language Hiring issues
►Resources for Bilingual Interns, Volunteers
►Free and Low Cost Perks that Attract Top Applicants
Who Should Attend
This webinar is geared for the small business owner, human resource manager, company recruiter or staff member with interview and hiring responsibilities. With sixty minutes of instruction and a thirty minute question and answer, you will be able to ask industry specific questions pertaining to your business.
Instructor: Blaire Borthayre Click HERE for bio
Click HERE for Feedback from Past Participants
Click HERE for Frequently Asked Questions about our Webinars
Spanish Media: Smart Buying, Free Publicity
Date: April 8, 2010
Time: 12PM Eastern Standard, 9AM Pacific
Duration: 90mins
Live Webinar: $99
Live Webinar & Recording: $129
Recording (on demand audio video play back) $129
Workshop Description
Many companies are actually throwing money away when purchasing Spanish language advertising. A common mistake is to rely on bilingual staff or even a media salesperson to recommend where to advertise and even what to say. This results in countless lost sales and unnecessary spending. Getting effective exposure at a good price in the Spanish media takes knowledge and skill. For example not all Hispanics are alike. It is critical to learn how to match your target customer base with the best media outlet in order to be most effective. This webinar will help you save money by getting the inside scoop on negotiating tactics. You will gain insight into marketing messages that really work for your customer. In addition, discover free and low cost ways to garner publicity in the Hispanic media guaranteed!
►Know They Customer: The Four Hispanic Segments
►Avoid the Pitfalls: Common Mistakes that Waste Time & Money
►Negotiating the Price: Hispanic Media Sales Secrets
►Why Pay When You Can get it For Free? No Cost Publicity
►Crafting Your Message: Get Their Attention with Cultural `Cues
►Radio, TV, Newspapers, Magazines: How to Choose the Right Venue
►Social Media: Does it Work with Hispanics?
►Becoming a Source for Sound Bites: What Hispanic Journalists Want
►Translation: Who can you Trust and How much Will it Cost?
►Avoiding Minefields: Off Limit Words and Topics
►Measuring Results: Evaluating the Return on Your Investment
Who Should Attend
This webinar is suited for the small business owner, manager, or employee who has been tasked with public relations or marketing. With sixty minutes of instruction and a thirty minute question and answer, you will be able to ask industry specific questions pertaining to your business.
Instructor: Blaire Borthayre Click HERE for bio
Click HERE for Feedback from Past Participants
Click HERE for Frequently Asked Questions about our Webinars
Hispanic Marketing for Attorneys
Date: April 7, 2010
Time: 12PM Eastern Standard, 9AM Pacific
Duration: 90mins
Live Webinar: $99
Live Webinar & Recording: $129
Recording (on demand audio video play back) $129
Workshop Description
Hispanic immigrnants face many challenges when coming to the United States, one of which is our legal system. The legal drinking age is eighteen in Mexico but is rarely enforced. Drinking and driving is common place. There are many other examples of cultural differences that cause friction for new immigrants. In addition, Hispanic immigrants are ripe for scams and are often fall victim to unscrupulous people and businesses. The potential in the legal market for Hispanic business is tremendous. This is a large, lucrative and loyal segment that will refer family and friends to your firm if they are treated well. Reaching this market isn't expensive but it does require a different approach than the non-Hispanic client. You must also understand cultural norms in order not to offend your client. This webinar will teach you the critical aspects of effectively reaching and serving the Hispanic market with a small budget. You dont need to focus on immigration to have a tap into the Hispanic market. With some simple, low cost or free marketing strategies, you can potentially double your client base in less than sixty days!
►Know They Client`: The Four Hispanic Segments
►When & Why Hispanic immigrants need legal assistance
►Cultural competency: Behaviors that offend and impress
►Why Pay When You Can get it For Free? No Cost Publicity
►Radio, TV, Newspapers, Magazines: How to Choose the Right Venue
►Social Media: Does it Work with Hispanics?
►Relationship building in the Hispanic community
►Translation: Who can you Trust and How much Will it Cost?
►Avoiding liability and overcoming common barriers
►Ensuring your office is "Hispanic Friendly"
Instructor: Blaire Borthayre Click HERE for bio
Who Should Attend
This webinar is suited for the small business owner, manager, or employee who needs a basic overview and understanding of how to reach and serve the lucrative Hispanic market segment. With sixty minutes of instruction and a thirty minute question and answer, you will be able to ask industry specific questions pertaining to your business.
Click HERE for Feedback from Past Participants
Click HERE for Frequently Asked Questions about our Webinars
Date: April 14, 2010
Time: 12PM Eastern Standard, 9AM Pacific
Duration: 90mins
Live Webinar: $99
Live Webinar & Recording: $129
Recording (on demand audio video play back) $129
.
Workshop Description
In Latin America, banks are often unstable and are not protected by FDIC. Thus the cultural fear of using banks is a part of the immigrant mentality when coming to the U.S. This is why simply putting your standard advertising message into English is not effective. Hispanic immigrants must be educated about the banking system in the United States to understand that their money will be safe. Thus there is a huge untapped market of potential banking custoners in the Hispanic demographic. In addition, Hispanics are in need of home and car loans and have historically proven to be excellent credit risks. Immigrants who do not qualify for Social Security numbers can obtain credit and open accounts with ITINs. It is then critical that banks are familiar with how to obtain ITINS, the legalities concerning ITINS as well as marketing to customers who have ITINS.
►Know Thy Customer`: The Four Hispanic Segments
►ITINS: The Huge Untapped Market
►Cultural competency: Behaviors that offend and impress in banks
►Marketing messages that work
►Radio, TV, Newspapers, Magazines: How to Choose the Right Venue
►Social Media: Does it Work with Hispanics?
►Relationship building in the Hispanic community
►Translation: Who can you Trust and How much Will it Cost?
►Avoiding liability and overcoming common barriers
►Ensuring your office is "Hispanic Friendly"
Who Should Attend
This webinar is suited for banking personnel as well as staff member responsible for public relations and marketing of banks. With sixty minutes of instruction and a thirty minute question and answer, you will be able to ask industry specific questions pertaining to your business.
Instructor: Blaire Borthayre Click HERE for bio
Click HERE for Feedback from Past Participants
Click HERE for Frequently Asked Questions about our Webinars
Hispanic Marketing for Chiropractors
Date: April 8, 2010
Time: 12PM Eastern Standard, 9AM Pacific
Duration: 90mins
Live Webinar: $99
Live Webinar & Recording: $129
Recording (on demand audio video play back) $129
Workshop Description
Natural medicine in the cultural norm in Latin America making Hispanics the perfect client segment for Chiropractic care. In addition, many Hispanic immigrans are employed in manual labor jobs in the U.S and suffer from back and neck injuries. Lack of familiarity with U.S driving laws result in a higher than average car accident rate for Hispanics as well. Thus the need is there. To attract and retain Hispanic clients, you must establish trust and use the right marketing messages. This entails a combination of both outreach and a "Hispanic Friendly" office environment. This webinar will teach you the best ways to reach this large and lucrative market within your budget. You will also learn how to ensure that Hispanic clients feel comfortable in your office and continue coming back as well as provide referrals to family and friends.
►Know Thy Patient: The Four Hispanic Segments
►Cultural Norms:Hispanic Beliefs about Chiropratic Care
►The Latest Trends and Research on Chiropractic & Hispanics
►Best Practices: Chiropractors Succeeding in the Market
►Marketing Messages & Venues: What Really Works
►Hispanic Friendly Offices: Retaining your Patient
►Cultural Competence: Behaviors that Offend a