Workshop Description
Date: July 23rd, 2010
Time: 12PM Eastern Standard, 9AM Pacific
Duration: 90mins
Live Webinar: $99
Instant Download Recording (on demand audio video play back) $129
Many companies are actually throwing money away when purchasing Spanish language advertising. A common mistake is to rely on bilingual staff or even a media salesperson to recommend where to advertise and even what to say. This results in countless lost sales and unnecessary spending. Getting effective exposure at a good price in the Spanish media takes knowledge and skill. For example not all Hispanics are alike. It is critical to learn how to match your target customer base with the best media outlet in order to be most effective. This webinar will help you save money by getting the inside scoop on negotiating tactics. You will gain insight into marketing messages that really work for your customer. In addition, discover free and low cost ways to garner publicity in the Hispanic media guaranteed!
► Know They Customer: The Four Hispanic Segments
► Avoid the Pitfalls: Common Mistakes that Waste Time & Money
► Negotiating the Price: Hispanic Media Sales Secrets
► Why Pay When You Can get it For Free? No Cost Publicity
► Crafting Your Message: Get Their Attention with Cultural `Cues
► Radio, TV, Newspapers, Magazines: How to Choose the Right Venue
► Social Media: Does it Work with Hispanics?
► Becoming a Source for Sound Bites: What Hispanic Journalists Want
► Translation: Who can you Trust and How much Will it Cost?
► Avoiding Minefields: Off Limit Words and Topics
► Measuring Results: Evaluating the Return on Your Investment
Who Should Attend
This webinar is suited for the small business owner, manager, or employee who has been tasked with public relations or marketing. With sixty minutes of instruction and a thirty minute question and answer, you will be able to ask industry specific questions pertaining to your business.