Blaire Borthayre is a Mexican American speaker and trainer specializing in the Hispanic Market in the United States. She delights audiences with her passion for helping them understand what it takes to win the hearts of the Hispanic consumer. 

SPEAKING TOPICS

The A..B..Si's of Hispanic Marketing

 Are you interested in tapping into the lucrative Hispanic market but unsure where to begin? Have you tried previously with little no success? Are you serving Hispanics but want to increase your market share?  Learn which strategies are most effective and how to avoid the missteps that many companies make which result in poor results. This market remains untapped due to myths, stereotypes and assumptions about what works. Walk away with a step by step plan of action to start reaching this niche market without breaking the bank. Blaire Borthayre presents a lively and stimulating class customized for your industry with no monotonous reading of Power Point slides. You will laugh and learn at the same time.

Recruiting & Retaining Bilingual Spanish Speakers

To attract and serve the immigrant Hispanic sector, businesses must employ Spanish speakers. Recruiting and hiring bilinguals can be challenging. Advertising often results in a dismal response or slew of unqualified applicants. Many companies end up hiring people who speak the language but don’t have the cultural competency to really connect with customers. This common mistake will keep you from truly tapping into the market potential. So how can you find the right candidates without wasting time and money? How do you screen those applicants for cultural and language skills? Find out how to increase your bottom line by recruiting and hiring bilinguals the right way.  No boring lectures or reciting of statistics.

Hispanic Media Buying

Many companies are actually throwing money away when purchasing Spanish language advertising. A common mistake is to rely on bilingual staff or even a media salesperson to recommend where to advertise and even what to say. This results in countless lost sales and unnecessary spending. Getting effective exposure at a good price in the Spanish media takes knowledge and skill. Not all Hispanics are alike. It is critical to learn how to match your target customer base with the best media outlet in order to be most effective. This webinar will help you save money by getting the inside scoop on negotiating tactics. You will gain insight into marketing messages that really work for your customer. In addition, discover free and low cost ways to garner publicity in the Hispanic media guaranteed! You will learn through stimulating visuals, real life examples and humor.

 WE ALSO OFFER INDUSTRY SPECIFIC TRAINING

►Tax Preparation Offices

►Attorneys

►Chiropractors

►Physicians Offices

►Banks

►Insurance Agents

►Real Estate Agents

►Chiropractors

►Optometrists

►Orthopedics

►Home Improvement Stores

►Retail Stores

 Lenders

After booking Blaire Borthayre for a speaking engagement, she will study the mission, purpose and overall objectives of your company in order to gain a solid understanding of your specific needs.

Blaire will also conduct a focus group of Hispanics to gain information about the perception of your company within the Hispanic community.  This service typically costs thousands of dollars but is provided to you FREE as a part of the fee.

Ms. Borthayre will also share the most current data for your industry to include Hispanic buying trends, shopping motivators and cultural hot buttons to help you win big.  

We will conduct a focus group prior to each training specifically geared to obtain feedback about your company.  You will learn what the Hispanic community thinks of your business, services and products.  This is a value added service that typically costs thousands of dollars which we provide FREE.

Many of our courses offer Continuing Education Credits for your profession and we issue all credits FREE of charge!

WHAT PEOPLE ARE SAYING...

"This is a can't miss course for anyone that is truly interested in reaching the large and growing Hispanic market. Actually, you can miss it, and then you can misfire on your targeted marketing of the Hispanic community or even worse cause irreparable damage to your reputation in the Hispanic community."
Randall Brody

"To anyone that wishes to serve the Hispanic community, this class is a must have. The information and presentation are priceless! (Not to mention the free entertainment)"
Bonnie Hibbs

"My husband and I just completed a two day training with Blaire. What a terrific learning experience. Not only does she have great insight and information, but she is also quite the entertainer. We are anxious to get started."
Zetta Cowsen

"Fabulous class - both days! Learned so much about the Hispanic culture: what works & what doesn't…Blaire's knowledge & training personality are "right on"."
Pat Parrott

"I feel it was and will be a GREAT help to both me and MY FUTURE customers! You will learn a lot from the class and Blaire's teaching style is both funny and full of information! It is well worth the time to take the class."
Michael Armstrong

"This training by far is one of the best training sessions I've ever attended. Not only was it very informational, it kept my attention the entire 2 days. I stressed over how boring this training would be, but I tell you, Blaire has a unique teaching style that keeps your attention, and you really learn more than any book could ever teach you"
Sherry Kelly

"I must tell you all that this was the best training class ever. First boundaries were set regarding common courtesy with cell phones and small talk which is very important when people travel great distance for training. Blaire was very informative and witty. I feel that I walked away with much information that I need to relay to all my employees. But best of all, Blaire was passionate about her work. I thoroughly enjoyed the last two days. Thank you much!!"
Michael Matthews

"I just wanted to thank you for the invaluable information we received from your training on Marketing to the Hispanic Community. Your use of real life experience and humor made it easy for me to understand the difficulties both Americans and Hispanics face when trying to reach each other. Your passion mixed with humor makes you yourself easy to relate to as well learn from. Thanks again!"
Jeane Dockham