Your Training Agenda
Blaire Borthayre is a Mexican American speaker and trainer specializing in the U.S Hispanic consumer. Her seminars receive rave reviews for their humour and concrete actions plans that will impact your business bottom line.
We've all been there....Forced to try to stay awake after lunch while listening to a speaker who just reads PowerPoint slides in a monotonous voice....Secretly texting while subject matter experts bore us to death with information overload.....pretending to take notes while we're really making a grocery list and thinking of all the work piling up back at the office....
Prepare Yourself for Something Different!
What You Will Get: Stimulating Visuals Real Life Examples Humour
What You Wont Get: Reciting of Slides Fluff Bored Audience
The A..B..Si's of Hispanic Marketing
Are you interested in tapping into the lucrative Hispanic market but unsure where to begin? Have you tried previously with little no success? Are you serving Hispanics but want to increase your market share? Learn which strategies are most effective and how to avoid the missteps that many companies make which result in poor results. This market remains untapped due to myths, stereotypes and assumptions about what works. Walk away with a step by step plan of action to start reaching this niche market without breaking the bank.
Recruiting Bilingual Spanish Speakers
To attract and serve the immigrant Hispanic sector, businesses must employ Spanish speakers. Recruiting and hiring bilinguals can be challenging. Advertising often results in a dismal response or slew of unqualified applicants. Many companies end up hiring people who speak the language but don’t have the cultural competency to really connect with customers. This common mistake will keep you from truly tapping into the market potential. So how can you find the right candidates without wasting time and money? How do you screen those applicants for cultural and language skills? Find out how to increase your bottom line by recruiting and hiring bilinguals the right way.
Smart Spanish Media Buying
Many companies are actually throwing money away when purchasing Spanish language advertising. A common mistake is to rely on bilingual staff or even a media salesperson to recommend where to advertise and even what to say. This results in countless lost sales and unnecessary spending. Getting effective exposure at a good price in the Spanish media takes knowledge and skill. This webinar will also help you save money by getting the inside scoop on negotiating tactics. You will gain insight into marketing messages that really work for your customer. In addition, discover free and low cost ways to garner publicity in the Hispanic media guaranteed!
INDUSTRY SPECIFIC TRAINING
Blaire customizes seminars specifically for your business. She conducts a focus group with Hispanics prior to the presentation. You will learn what the Hispanic community thinks of your business, services or products.
Ms. Borthayre will also share the most current data and research for your industry to include Hispanic buying trends, shopping motivators and cultural hot buttons.
This is a value added service with no additional cost in order to give you a competitive advantage in the Hispanic market.
- Tax Preparation Offices
- Physicians Offices
- Insurance Agents
- Real Estate Agents
- Home Improvement Stores
- Retail Stores