Webinars
Hispanic Marketing for Attorneys
Hispanic immigrants come to the United States with no understanding of our legal system. Laws involving alcohol are rarely enforced in Latin America and thus immigrants face arrest when behaving as they would in their homeland. Lack of familiarity with our driving laws results in high rates of car accidents and traffic tickets....
Hispanic Marketing for Banks
In Latin America, banks are often unstable and are not protected by FDIC. Thus fear and mistrust of banks is an ingrained part of immigrant culture when arriving in the U.S. Research shows that 63% of Hispanic immigrants do not have a bank account. They also lack access to credit cards, insurance, mortgages and certificates of deposit. Instead, many pay high fees to use the alternative providers such as check cashing companies, pawnshops or loan sharks....
Hispanic Marketing for Chiropractors
Natural medicine is strongly embraced in Latin America, making Hispanics the perfect patient segment for Chiropractic care. In fact, CNN reported that many Hispanics use a Doctor of Chiropractic as their primary health care provider because Chiropractic uses a natural, holistic and conservative approach to health care. The booming immigrant population is resulting in a growing demand for Chiropractors prepared to serve the Hispanic patient....
Hispanic Marketing for Dentists
There is a dire need for dental services in the immigrant Hispanic community. Dental care in Latin America is very limited and typically accessible only to the rich. Basic education about dental health is not promoted thus gum disease and other dental problems are commonplace. Immigrants treat themselves with home remedies that are ineffective at best, dangerous at worst....
Hispanic Marketing for Insurance Agents
Hispanic immigrants are buying cars and homes in soaring numbers and yet are still the most underserved group in the insurance industry. Culture plays the biggest role since insurance in not compulsory in Latin America for cars and homes. No emphasis is put on financial planning or education. Insurance companies in the U.S try to reach Hispanics using campaigns that simply translate the English messages into Spanish...
Hispanic Marketing for Optometrists
Hispanic immigrants are in desperate need of Optometric services and yet are tremendously underserved. Culture plays a big role since eye exams are not standard in Latin America. Eye doctors are only consulted after serious injury. Thus there are millions of immigrants in need of glasses and yet ignorant of the fact...
Hispanic Marketing for Orthopedics
Research shows that there has been a steady increase in hip fractures in Hispanic women over the last twenty years. In fact, Hispanics in general face a huge fracture risk compared to other ethnicities. Hispanic immigrants often work in manual labor jobs in which the risk of injury is much higher....
Hispanic Marketing for Physicians
In Latin America, access to quality health care is limited and usually accesible only to the rich. Thus immigrants rely on home remedies and the services of Curenderos (folk healers). There is a staggering lack of knowledge about basic preventive medicine as well as treatment of injuries and illness....
Hispanic Marketing for Real Estate Agents
Hispanics are expected to make up 40% of first-time home buyers over the next 20 years. Many immigrants dream of buying a home but are unfamiliar with the U.S system and are intimidated by starting the process. Those who do not have a Social Security Number are often unaware that they can still qualify for a home loan using an ITIN issued by the IRS...
Hispanic Marketing for Tax Preparation Offices
Ten million Hispanics in the United States have never filed a tax return. This is due to myths, misinformation and lack of education about tax preparation in the United States.
Hispanic Marketing for Insurance Agents
Hispanic immigrants are buying cars and homes in soaring numbers and yet are still the most underserved group in the insurance industry. Culture plays the biggest role since insurance in not compulsory in Latin America for cars and homes. No emphasis is put on financial planning or education. Insurance companies in the U.S try to reach Hispanics using campaigns that simply translate the English messages into Spanish...
Improving Hispanic Recruitment in Clinical Trials
Hispanics are underrepresented in clinical research making up only 1% of participants in clinical trials. Recent studies have shown that Hispanics are just as willing to participate in health research as non-Hispanics so why is Hispanic recruitment such a challenge?
Recruiting Bilingual Spanish Speakers
To attract and serve the immigrant Hispanic sector, businesses must employ Spanish speakers. Recruiting and hiring bilinguals can be challenging. Advertising often results in a dismal response or slew of unqualified applicants. Many companies end up hiring people who speak the language but don’t have the cultural competency to really connect with customers....
Spanish Media: Smart Buying, Free Publicity
Many companies are actually throwing money away when purchasing Spanish language advertising. A common mistake is to rely on bilingual staff or even a media salesperson to recommend where to advertise and even what to say.
Tax Preparation for Hispanics: A Year Round Business
There are ten million eligible Hispanics who have never filed taxes in the U.S. This is due to lack of knowledge about the U.S tax system, fear of immigration and often the lack of a Social Security Number. Tax preparation in America is a bewildering system to immigrants. In Latin America. there are no refunds, peole are jailed for owing money and no April 15th deadline. This is why advertising your traditional English message into Spanish does not work....
The A..B..Si's of Hispanic Marketing
Are you interested in tapping into the lucrative Hispanic market but unsure where to begin? Have you tried previously with little no success? Are you serving Hispanics but want to increase your market share? Then this is the course for you. With an estimated one trillion dollars in buying power, the Hispanic market still remains largely untapped.