Natural medicine is strongly embraced in Latin America, making Hispanics the perfect patient segment for Chiropractic care. In fact, CNN reported that many Hispanics use a Doctor of Chiropractic as their primary health care provider because Chiropractic uses a natural, holistic and conservative approach to health care. The booming immigrant population is resulting in a growing demand for Chiropractors prepared to serve the Hispanic patient. Many Hispanic immigrants are employed in manual labor jobs in the U.S. and suffer from back and neck injuries. Lack of familiarity with U.S. driving laws result in a higher than average car accident rate for Hispanics as well. You may already be serving Hispanics but there is a large, untapped segment who are not receiving services due to lack of familiarity with U.S systems, language and cultural barriers. Simply putting your traditional marketing messages into Spanish is not the answer. You must learn to reach out to this niche segment using wording that addresses issues most important to immigrants. In addition, your office must be Hispanic friendly in order to retain your patients which means ensuring staff understands cultural behaviors that offend and impress. Hispanics have strong networks of family and friends in the U.S. and rely on each other for referrals to service providers. The best news is that you can tap into this market segment without spending a dime! This webinar will teach you the best ways to reach this lucrative patient base in culturally appropriate ways.
- The Four Hispanic Segments: Four Different Approachs
- Throw Out the Stats: Find & Tap into Your Local Hispanic Market
- Roadmap to Relationship Building in the Hispanic Community
- Best Practices: Chiropractors Succeeding in the Market
- Marketing Messages & Venues: What Works, What Doesn't
- Hispanic Friendly Offices: The Key to Retention & Referrals
- Cultural Competence: Behaviors that Offend and Impress
- Overcoming the Language Barrier: Translation, Staffing, Interpreting