Workshop Description
Date: July 22, 2010
Time: 12PM Eastern Standard, 9AM Pacific
Duration: 90mins
Live Webinar: $99
Instant Playback Webinar Recording (on demand audio video play back) $129
Hispanic immigrants are buying cars and homes in soaring numbers and yet are still the most underserved group in the insurance industry. Culture plays the biggest role since insurance in not compulsory in Latin America for cars and homes. No emphasis is put on financial planning or education. Insurance companies in the U.S try to reach Hispanics using campaigns that simply translate the English messages into Spanish. They take for granted that Hispanics understand legal requirements and insurance terminology. Hispanics who come into insurance offices often feel uncomfortable and leave confused. Thus there is a tremendous untapped market for insurance services but you must establish trust and educate the community to access it. This webinar will teach you the best ways to reach, retain and grow your Hispanic client base with many free and low cost marketing strategies. Establish a "Hispanic Friendly" office and be prepared for a huge growth spurt in your client numbers.
► The Four Hispanic Client Segments: Tailor Your Approach
► Finding and Accessing Your Local Hispanic Market
► The Latest Trends and Research on Insurance & Hispanics
► Best Practices: Insurance Agents Succeeding in the Market
► Marketing Messages & Venues: What Really Works
► Hispanic Friendly Offices: The Key to Retention & Referrals
► Cultural Competence: Behaviors that Offend and Impress
► Overcoming the Language Barrier: Staffing, Interpreting & Translations
Who Should Attend
This webinar is suited for the insurance agent, office personnel and anyone responsible for marketing insurance services. With sixty minutes of instruction and a thirty minute question and answer, you will be able to ask industry specific questions pertaining to your business. Registration is limited to twenty students in order to ensure sufficient time for Q&A. Webinars fill up quickly so early registration is advised.