Hispanic immigrants are in desperate need of Optometric services and yet are tremendously underserved. Culture plays a big role since eye exams are not standard in Latin America. Eye doctors are only consulted after serious injury. Thus there are millions of immigrants in need of glasses and yet ignorant of the fact. A recent study showed that 60% of Hispanic immigrants have never visited an eye doctor. Thus there is a tremendous untapped market but you must establish trust and educate the community to access it. Translating your marketing materials into Spanish is not the answer. This webinar will teach you the best ways to reach, retain and grow your Hispanic patient base on a tight budget. Establish a "Hispanic Friendly" office and be prepared for a huge growth spurt in your patient numbers.
- The Four Hispanic Patient Segments: Four Different Approaches
- Throw Out the Stats: Find & Tap the Hispanic Market in Your Area
- Roadmap to Relationship Building in the Hispanic Community
- Obtaining Free Spanish Media Publicity
- Marketing Messages & Venues: What Really Works
- Hispanic Friendly Offices: The Key to Retention & Referrals
- Cultural Competence: Behaviors that Offend and Impress
- Overcoming the Language Barrier: Translating, Staffing, Interpreting