Hispanic immigrants come to the United States with no understanding of our legal system. Laws involving alcohol are rarely enforced in Latin America and thus immigrants face arrest when behaving as they would in their homeland. Lack of familiarity with our driving laws results in high rates of car accidents and traffic tickets. In addition, Hispanics frequently suffer workplace injuries and yet over half receive no treatment or compensation due to ignorance of their rights. They are also frequently victims of unfair workplace practices involving pay and discrimination. Hispanics are buying homes and opening businesses at record rates and need legal services accordingly. In Mexico, a notary is actually an attorney thus immigrants to the U.S will often contact Notaries for legal services. Knowing this, some unscrupulous notaries actually represent themselves as legal advisors. Hispanics end up paying thousands of dollars for useless advice. Clearly there is vast potential in the Hispanic legal market and yet it remains untapped for the most part. With 980 billion dollars in buying power, the barrier is not financial. Cultural and language issues are responsible for preventing many immigrants from accessing quality legal services. Translating your standard marketing messages into Spanish will not work. You must used a community based educational approach to gain trust. In addition, your staff must be trained in cultural behaviors that offend or impress. This webinar will teach you how to effectively reach and serve the Hispanic market with free outreach strategies.
- Throw Out the Stats: Finding & Accessing Your Hispanic Market
- Four Hispanic Client Segments: Four Different Approaches
- Roadmaps to Relationship Building in the Hispanic Community
- ITINS and ID: Overcoming Two Barriers to Serving Hispanics
- Don't Pay for Advertising: Obtaining Free Spanish Media
- Hispanic Friendly Offices:The Key to Retention & Referrals
- Cultural Competence: Behaviors that Offend and Impress
- Overcoming the Language Barrier: Staffing, Interpreting & Translations