Hispanic immigrants are buying cars and homes in soaring numbers and yet are still the most underserved group in the insurance industry. Culture plays the biggest role since insurance in not compulsory in Latin America for cars and homes. No emphasis is put on financial planning or education. Insurance companies in the U.S try to reach Hispanics using campaigns that simply translate the English messages into Spanish. They take for granted that Hispanics understand legal requirements and insurance terminology. Hispanics who come into insurance offices often feel uncomfortable and leave confused. Thus there is a tremendous untapped market for insurance services but you must establish trust and educate the community to access it. Insurance Agents must also fully understand Individual Taxpayer Identification Numbers issued by the IRS in order to effectively serve Hispanic immigrants. This webinar will teach you the best ways to reach, retain and grow your Hispanic client base with many free and low cost marketing strategies. Establish a "Hispanic Friendly" office and be prepared for a huge growth spurt in your client numbers.
- Throw Out the Stats: Finding & Accessing Your Hispanic Market
- Four Hispanic Client Segments: Four Different Approaches
- Roadmaps to Relationship Building in the Hispanic Community
- ITINS and ID: Overcoming Two Barriers to Serving Hispanics
- Don't Pay for Advertising: Obtaining Free Spanish Media
- Hispanic Friendly Offices:The Key to Retention & Referrals
- Cultural Competence: Behaviors that Offend and Impress
- Overcoming the Language Barrier: Staffing, Interpreting & Translations