Hispanics are expected to make up 40% of first-time home buyers over the next 20 years. Many immigrants dream of buying a home but are unfamiliar with the U.S system and are intimidated by starting the process. Those who do not have a Social Security Number are often unaware that they can still qualify for a home loan using an ITIN issued by the IRS. Financial terms are confusing to many immigrants who come from a completely different system in Latin America with limited or no financial education. With Hispanic buying power currently estimated at one trillion dollars in the U.S, the barrier is often not financial. The key to tapping into this lucrative market is understanding the cultural issues that surround home buying for Hispanic immigrants. You will then be able to establish trust and educate the community about the issues that are most important to them. Learning about funding sources specifically geared for immigrants. There are many free resources to assist you in reaching and serving the Hispanic community. Establish yourself as an expert with this niche segment and word of mouth will quickly result in many referrals from friends an family. This webinar will teach you how to establish a "Hispanic Friendly" reputation and get ready for a big jump in sales!.
- Four Types of Hispanic Clients: Four Different Approaches
- Throw Out the Stats: Find & Tap into Your Hispanic Market
- Roadmap to Relationship Building in the Hispanic Community
- Best Practices: Real Estate Agents Succeeding in the Market
- Marketing Messages & Venues: What Really Works, What Doesn't
- Overcoming the Language Barrier: Translation, Staffing, Interpreting
- Cultural Competence: Sales Behaviors that Offend and Impress
- Mortgage Funding Sources for Hispanic Immigrants