There are ten million eligible Hispanics who have never filed taxes in the U.S. This is due insufficient knowledge about the U.S tax system, fear of immigration and sometimes the lack of a Social Security Number. Tax preparation in America is a bewildering system to immigrants. In Latin America there are no refunds, people are jailed for owing money and there is no April 15th deadline. This is why advertising your traditional English message into Spanish does not work. Those messages are geared for the typical American who is already familiar with tax preparation. The barrier for Hispanic immigrants isn't just language, it's also culture. Hispanic immigrants file taxes when they learn the details of U.S tax preparation from a trustworthy source. When their fears and concerns are addressed, they no longer feel intimidated and are willing to file taxes. Usually by the time this takes place, Hispanics have multiple years of taxes to file. This learning curve can occur at any time during the year, not just tax season. However, many tax preparers have not been trained to handle issues common for immigrants such as filing taxes without a Social Security Number, ITINS and dependents in other countries. In addition, tax offices waste valuable marketing dollars by advertising in the wrong venues with ineffective messages. This webinar will teach you the right way to overcome cultural barriers and begin serving this large, lucrative market segment all year round. Your instructor, Blaire Borthayre has trained thousands of tax preparers across the country and has personally completed over two thousand ITIN applications. She has also been hired by all of the largest tax preparation companies as a consultant. Now you can benefit from her expertise without breaking the bank.
►Throw Out the the Stats: Finding & Tapping Your Local Market
► Four Hispanic Segments: Four Different Approaches
► ITINS, Credits and Critical Immigrant Tax Return Issues
► Dont Throw Away Money: Free Spanish Media Publicity
► Marketing Messages & Venues: What Works, What Fails Every Time
► Community Outreach: When, Where & How
►Recruiting Spanish Speakers: The Right Way for Results
►Translations: Who To Trust, How Much to Pay
► The Hispanic Friendly Office: The Key to Retention & Referrals
► Staff Training: Cultural Behaviors that Offend & Impress
DURATION: 90 minutes