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Hispanics are underrepresented in clinical research making up only 1% of participants in clinical trials. Yet recent studies have shown that Hispanics are just as willing to participate in health research as non-Hispanics so why is Hispanic recruitment such a challenge? The traditional school of thought has been to blame the issue on the language barrier. Yet even after your materials have been translated into Spanish, enrollment does not increase. The fact is that language is only a small piece of a bigger picture. Low literacy levels, ineffective communication by research staff; cultural beliefs and legal fears are all factors that play a much bigger part. The good news is that these barriers can be overcome. First you must understand the different Hispanic segments and tailor your approach to reach the segments most appropriate for clinical research. Traditional recruitment methods are simply not effective with the foreign born Hispanic patient segment. Recruiting in the immigrant community is actually much less expensive than traditional recruiting but the messaging and venues must be changed. Relationship building and educational outreach is key but staff members must be culturally competent in order to impress rather than offend. Recruiters can learn to bring Hispanics to your clinic but unless the environment is comfortable and the staff prepared, then you will not retain patients. If you are willing to implement changes to the way you recruit and serve Hispanic clients, you can expect double digit growth in Hispanic participants within the first three months. This webinar is packed with real life examples, step by step strategies, free resources and the latest data. Learn how to implement a culturally competent Hispanic recruitment program using proven holistic strategies.
►Throw Out the Stats: Finding the Hispanic Market in Your Area
►Four Hispanic Patient Segments: Four Different Approaches
►Hispanic Focus Group Results: Clinical Trial Feedback
►Overcoming the Barriers That Inhibit Hispanic Recruitment
►Best Practices: Lessons from Clinical Trial Success Stories
►Roadmap to Building Relationships in the Hispanic Community
►Promotoras: Use the Influence of Hispanic Health Educators
►Cultural Competency: Critical Staff Training Requirements
►Recruiting Resources: The Most Effective Venues & Messages
►Interpreters: Finding, Hiring and Training Qualified Bilinguals
Duration: 90 minutes