Workshop Description
Date: June 15, 2010
Time: 12PM Eastern Standard, 9AM Pacific
Duration: 90mins
Live Webinar: $99
Instant Download Webinar Recording (on demand audio video play back) $129
FREE 1 CPE Credit for Enrolled Agents, Accountants and Certified Financial Planners
There are ten million eligible Hispanics who have never filed taxes in the U.S. This is due insufficient knowledge about the U.S tax system, fear of immigration and sometimes the lack of a Social Security Number. Tax preparation in America is a bewildering system to immigrants. In Latin America there are no refunds, people are jailed for owing money and there is no April 15th deadline. This is why advertising your traditional English message into Spanish does not work. Those messages are geared for the typical American who is already familiar with tax preparation. The barrier for Hispanic immigrants isn't just language, it's also culture. Hispanic immigrants file taxes when they learn the details of U.S tax preparation from a trustworthy source. When their fears and concerns are addressed, they no longer feel intimidated and are willing to file taxes. Usually by the time this takes place, Hispanics have multiple years of taxes to file. This learning curve can occur at any time during the year, not just tax season. Since most tax offices are closed after the season ends, Hispanics are often stuck waiting until tax season begins before they can get assistance. In addition, many tax preparers have not been trained to handle issues common for immigrants such as filing taxes without a Social Security Number, ITINS and dependents in other countries. Thus tax preparers who are available year round and are experts in serving immigrant Hispanics will quickly thrive. Blaire Borthayre has personally coached tax preparers who end up preparing hundreds of returns every month after April for the Hispanic community. This webinar will teach you the right way to overcome cultural barriers and begin serving this large, lucrative market segment all year round.
►The Four Hispanic Client Segments: Tailor Your Approach
► Finding and Tapping into Your Local Market
► ITINS, Credits and Immigrant tax return issues
► Best Practices: Successful Year Round Secrets
► Marketing Messages & Venues: What Really Works
► Community Outreach: When, Where & How
►Tons of Free and Low Cost Resources
►Advice from Tax Preparers Serving Hispanics Year Round
► The Hispanic Friendly Office: The Key to Retention & Referrals
► Overcoming the Language Barrier: Translation, Staffing, Interpreting
Who Should Attend
This webinar is suited for the tax preparer, office personnel and anyone responsible for marketing tax preparation services. With sixty minutes of instruction and a thirty minute question and answer, you will be able to ask industry specific questions pertaining to your business. Registration is limited to twenty students in order to allow sufficient time for Q&A. Webinars fill up quickly so early registration is advised.