Are you interested in tapping into the lucrative Hispanic market but unsure where to begin? Have you tried previously with little no success? Are you serving Hispanics but want to increase your market share? Then this is the course for you. With an estimated one trillion dollars in buying power, the Hispanic market still remains largely untapped. This is due to myths, stereotypes and assumptions about what works. Hispanic immigrant buying motivators are different from those of the American consumer and your marketing messages must be tailored accordingly. Translating your standard English messages into Spanish will not work. In addition, your store or office must be Hispanic friendly in order to retain clients and ensure referrals. This is accomplished by learning the culturally appropriate behaviors that inspire trust. Your instructor has a proven track record in the real world of Hispanic marketing. She has helped businesses triple their client base in 90 days with simple low cost and free strategies. You can beat the economic downturn by accessing this large, lucrative and loyal consumer segment. You will come away from this webinar with a step by step plan of action to start reaching this niche market right away. Blaire Borthayre presents a lively and stimulating webinar with real life examples and no monotonous reading of Power Point slides.
► Throw Out the Stats: Find & Tap the Market in Your Area
► Four Hispanic Segments: Four Different Approaches
► It’s Not about the Money: Surprising Hispanic Buying Motivators
► Culture: What You Don’t Know could be Your Biggest Downfall
► Overcoming the Language Barrier: Translation, Staffing, Interpreting
► Marketing Venues & Messages: What Works, What Doesnt
► Lessons from Companies with Success Stories
► Selling in Spanish: Understanding & Overcoming the Barriers
► Roadmap to Relationship Building in the Hispanic Community
Who Should Attend
This webinar is suited for the small business owner, manager, employee or marketing professional who needs an introduction to reaching and serving the Hispanic market.